Privacy policy

Privacy Policy

Last updated: 03/10/25

This Privacy Policy explains how Water Filters Pty Ltd (ABN 68 618 671 677), trading as AquaCo Filters (“we”, “us”, “our”), collects, uses, stores, and protects your personal information when you visit or make a purchase from www.waterfilter.com.au (“Website”).

We value your privacy and your right to control how your personal information is collected and used. Providing personal information is an act of trust, and we take that trust seriously. Unless you give us explicit consent to do otherwise, we will only collect, use, and disclose your information as outlined in this Privacy Policy.

This policy complies with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We collect personal information from you in various ways, including when you browse our website, create an account, make a purchase, subscribe to communications, participate in promotions, or contact us.

Types of information we collect include:

  • Your name and contact details (email, phone, postal address)

  • Order and payment details

  • Account login information

  • Data about how you use our website and services

  • Any other information you choose to provide

2. Cookies and Analytics

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect analytics data. Cookies allow us to recognise you across devices, remember preferences, and improve site performance.

We use analytics tools such as Google Analytics to collect information such as:

  • IP address

  • Pages and products viewed

  • Referring sites and time spent on site

  • Purchase behaviour and browsing patterns

You can choose to block or delete cookies through your browser settings, but this may limit some site functionality.

3. Aggregated Data

We may use aggregated, de-identified data from users to generate insights, reports, and business analytics. This aggregated data cannot identify you and may be used to improve our products, services, and user experience.

By using our services, you grant us a worldwide, non-exclusive, royalty-free licence to use anonymised, aggregated data in compliance with the Privacy Act 1988 (Cth).

4. Marketing and Communications

If you create an account, make a purchase, or subscribe to our mailing list, we may use your contact information to:

  • Send product updates, promotions, or special offers

  • Provide information about new services or changes to our website

  • Communicate regarding your orders or account

You can opt out of marketing emails at any time by clicking “Unsubscribe” in our emails or contacting us at sales@waterfilter.com.au. Please allow up to 10 business days for changes to take effect.

5. Promotions and Contests

If you participate in a contest or promotion, we may collect your name and contact details to manage the promotion and notify winners. If third parties are involved, we will disclose this clearly and only share information as necessary, in accordance with this Privacy Policy.

6. Orders, Payments, and Security

When placing an order, we collect details such as your name, address, and contact information to process and fulfil your order.

Payments made through our website are securely processed by Shopify Payments, which uses industry-standard 256-bit SSL encryption to protect your data during transmission.

We do not store your full credit card details. Shopify may securely store encrypted payment information to facilitate future purchases or subscriptions. Only the first and last four digits of your card number may be visible to authorised staff for verification purposes.

If you are redirected to a third-party payment gateway, that provider’s privacy policy governs how your information is used. You can view Shopify’s privacy policy here: https://www.shopify.com/legal/privacy

7. Disclosure of Information

We do not sell or rent your personal information to third parties. Advertisers may target ads based on aggregated, non-identifiable data, but they will never receive your personal information.

We may share your information with trusted service partners — such as shipping companies, payment processors, and IT providers — only when required to operate our website, process orders, or deliver services to you. These partners must handle your data securely and in accordance with this Privacy Policy and the Privacy Act.

We may also disclose your personal information if required by law, court order, or regulatory authority.

8. Accessing and Correcting Your Information

You have the right to access the personal information we hold about you. To request access, please email sales@waterfilter.com.au. We aim to respond within 10 business days.

If the information we hold is inaccurate, outdated, or incomplete, you can request that it be corrected. You may also request deletion of your personal data, and we will comply unless retention is required by law.

9. Data Security and Storage

We store personal information on secure servers with strict access controls. We take reasonable steps to:

  • Keep your data accurate, complete, and up-to-date

  • Protect it against unauthorised access, misuse, loss, or alteration

Our employees and partners are bound by confidentiality obligations and required to follow data security protocols.

10. Account Security

If we provide you with login credentials, you are responsible for keeping them secure and for all activity under your account.

11. External Links

Our website may contain links to external sites. We are not responsible for the privacy practices or content of these sites. Always review the privacy policy of any site you visit before providing personal information.

12. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted here and will apply from the date of publication. Your continued use of our website constitutes acceptance of any updated terms.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Water Filters Pty Ltd
37 Collingwood Street, Osborne Park, WA 6017
Email: sales@waterfilter.com.au
Website: www.waterfilter.com.au

By using our website, you consent to the collection and use of your personal information in accordance with this Privacy Policy.